IVT and fraud scanning
Traffic patterns, source declarations and performance signals are reviewed for invalid activity risk.
Ad quality & compliance
Policy controls for exchange traffic.
AdsBaba evaluates traffic and creative behavior before scale, with controls for IVT, malware, redirects, categories and applicable privacy signals.
Malware and redirects
Creative behavior and landing paths can be blocked when they violate partner or platform policy.
Category blocking
Buyer and publisher rules can restrict sensitive categories, brands, domains and apps.
GDPR / TCF
Consent strings and partner obligations are reviewed for EEA and UK traffic workflows.
CCPA / GPP
US privacy signals can be passed and enforced according to partner contract settings.
COPPA
Child-directed traffic policies require partner disclosure and appropriate blocking or treatment.
Enforcement model
Quality decisions are operational, contractual and technical. AdsBaba may pause endpoints, restrict categories, request source clarification or require remediation before traffic expansion.
- Source and ownership review
- Creative scanning and redirect monitoring
- Domain, app, buyer and category blocklists
- Privacy-signal pass-through and enforcement
- Incident escalation through account management