OpenRTB + XML exchange

RTB and XML demand in one exchange.

AdsBaba connects publishers, app developers, SSPs, DSPs, ad networks and XML feed partners through fast integrations, transparent supply paths, clean inventory controls and responsive account management.

For Publishers For Advertisers

OpenRTB 2.5 / 2.6 VAST 2 / 3 / 4 XML feeds sellers.json + ads.txt

Live exchange routing RTB + XML

bid request quality gate

SupplySites, apps, CTV, XML sellers

DemandDSPs, agencies, XML buyers

AdsBabaAuction, routing, quality

XMLSearch, push, pop, native

PolicyIVT, malware, categories

3.8B+daily bid and feed requests

240+integrated supply and demand partners

70+active traffic geographies

9supported monetization formats

Two ways to trade.

Connect through standard auction infrastructure or structured XML feeds, with account-level controls for filtering, pricing, reporting and payment cadence.

RTB

OpenRTB exchange

Bidstream access for display, native, video, CTV/OTT, in-app, push and pop supply through SSP and DSP endpoints.

SSP and DSP connections
QPS routing and endpoint setup
PMP, deal ID and filtering support

XML

Feed monetization

Buy or sell XML traffic across search, push, pop, native and in-page placements with quality review and feed-level controls.

Buyer and seller onboarding
Traffic source checks
Flexible settlement terms

Solutions

Built for teams that need technical routing, clear partner accountability and practical commercial support.

SSP

Publishers & SSPs

Monetize web, app, video and CTV supply with floors, reporting and payment terms.

DSP

Advertisers & DSPs

Access curated inventory with targeting, QPS allocation and transparent supply paths.

XML

XML Feeds

Trade search, push, pop, native and in-page XML traffic with quality checks.

VAST

CTV & Video

Support for VAST 2/3/4, video demand, app supply and OTT inventory paths.

APP

In-App

App bundle, device, OS, geo and app-ads.txt controls for mobile supply.

Ad Quality

Fraud, malware, redirect, category and privacy-signal enforcement.

Integration timeline

AdsBaba keeps onboarding direct: commercial review, endpoint configuration, quality checks and controlled scale-up.

1Commercial

Partner review

Share company details, traffic type, volume placeholders, top GEOs and preferred commercial model.

Agreement path confirmed

2Technical

Endpoint setup

Configure OpenRTB or XML endpoints, macros, timeout expectations, test seats and authentication.

Test traffic enabled

3Quality

Quality validation

Review source declarations, ads.txt/app-ads.txt, schain, creative behavior and policy settings.

Policy rules approved

4Growth

Scale and optimize

Open QPS, tune floors, review reporting and adjust filters with an account manager.

Controlled scale-up

Ad quality and brand safety

Controls before traffic scales.

Inventory and demand are reviewed for source transparency, policy fit, malformed traffic, redirect behavior, malware risk and blocked categories. Privacy and consent signals are handled as part of the integration contract.

Supply transparency

sellers.json, ads.txt, app-ads.txt, schain and declared partner relationships.

Creative protection

Malware, redirect and category controls for buyer and publisher requirements.

Traffic review

IVT checks, source analysis and account-level enforcement before expansion.

Privacy signals

GDPR/TCF, CCPA/GPP and COPPA workflows aligned to partner obligations.

Formats and protocols

One exchange surface for web, app, video, CTV and feed monetization.

Format	Supported paths	Notes
Display / banner	OpenRTB, direct tags, PMP	Floors, geo, device and domain/app controls.
Native	OpenRTB native and XML native	Placement metadata and creative review required.
Video / CTV	VAST 2/3/4, OTT, in-stream	VPAID handling based on partner policy.
In-app	OpenRTB app supply	Bundle, store URL, device and OS targeting.
XML	Search, push, pop, native, in-page	Buyer/seller feed controls and traffic checks.

Partner network

Placeholder partner logos for final approvals.

NorthBid

Stream SSP

Orbit DSP

Atlas Media

QueryMax

AppLift

NorthBid

Stream SSP

Orbit DSP

Atlas Media

QueryMax

AppLift

Partner feedback

Sample partner quotes for the demo template.

“AdsBaba gave our team a direct XML and RTB path without slowing down onboarding.”
Maya Chen, VP Supply Partnerships

“The account team was practical about QPS, filters and test-seat setup from day one.”
Rohan Mehta, Programmatic Operations Lead

“Their quality workflow helped us review sources before opening scale.”
Elena Garcia, Demand Partnerships Director

Become a partner

Tell us what you trade.

Share your supply, demand or XML feed requirements. AdsBaba will route the inquiry to the relevant account manager.

partnerships@adsbaba.com
WhatsApp +1 415 555 0198
Telegram @adsbaba_exchange
linkedin.com/company/adsbaba